hilton's engagement rate sits at 0.80%. For accounts with 500K-1M followers, the average is around 1.5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 67% are videos and 33% are photos. Notably, videos tend to get 14.7x more engagement than photos. New posts appear roughly every 2 days — a steady, reliable rhythm. Captions lean concise, averaging 114 characters.