hm.lean's engagement rate sits at 10.67%. That's 493% above what you'd typically see for accounts with 100K-500K followers (average 1.8%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 42% are videos and 58% are photos. Notably, videos tend to get 4.7x more engagement than photos. Content shows up about every 23 days. Captions lean concise, averaging 35 characters.