hook_and_arrow
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@hook_and_arrow

Maddie Filomeo

Public
12
Posts
14.1K
Followers
2.3K
Following

Λƒ Λƒ Mα΄€α΄…α΄…Ιͺᴇ Λ‚ Λ‚ Northern California Hiking | Fishing | Exploring the outdoors β€œLife is about courage and going into the unknown.”

12 posts analyzed

@hook_and_arrow Profile Analysis Summary

Based on the last 12 posts

When we look at how hook_and_arrow's audience interacts with their content, we see an engagement rate of 1.35% β€” that's about 182 likes and 8 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here β€” but every audience is different.

Looking at content mix, about 92% of recent posts are videos and 8% are photos. Interestingly, photo content tends to spark 1.6x more interaction than videos β€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 102 days β€” a infrequent rhythm. Captions tend to be concise, averaging around 106 characters.

Key Metrics

14.1K

Followers

2.3K

Following

12

Total Posts

1.35%

Engagement Rate

182

Avg Likes

8

Avg Comments

Authority Score

43/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

14,111 followers

Engagement
12/30

1.35% engagement rate

Content
4/20

12 posts, 8 avg comments

Growth
7/15

6.1:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

2.2K

Total Likes

98

Total Comments

Engagement Rate

1.35%vs 2.5% (avg)
-46%

Your engagement rate is 46% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

182vs 2,000 (avg)
-91%

Your average likes are 91% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

8vs 80 (avg)
-90%

Your comments are 90% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Wednesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
44441

He’s always up for a late night talk. β€’ #lds #ldstemple #ldschurch

View on Instagram
Content
Video
High Performer
43522

Well that was a rollercoaster.

View on Instagram
Content
High Performer
2777

I’ve made peace with the wreckage. β€’ #mountains #rain #outdoors #getoutside #explore #adventure #sel...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 444 likes on average.

Content Type Analysis

Content Distribution

92%
Videos (11)Photos (1)

Videos

Avg Likes173
Avg Comments8

Photos

Better
Avg Likes277
Avg Comments7

Photos outperform videos by 103 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">27.4</span>%

Likes Trend

-28.6%

Before: 212 avg

After: 151 avg

Comments Trend

+4.2%

Before: 8 avg

After: 8 avg

Total Engagement

-27.4%

Before: 220 avg

After: 160 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
6
1-100 chars
Medium
6
101-500 chars
Long
500+ chars
ShortBest
Likes215
Comments12
Medium
Likes148
Comments4

Average caption length: 106 characters. Short captions (1-100 chars) perform best with 227 avg engagements.

Hashtag Performance

With Hashtags

9

posts

Avg Likes177
Avg Comments8
#Μ·

Without Hashtags

Better

3

posts

Avg Likes196
Avg Comments8

Most Used Hashtags

#getoutsideΓ—6#outdoorsΓ—6#mountainsΓ—5#adventureΓ—3#staywildΓ—2#ldsΓ—2#hikingΓ—2#trailrunΓ—2#californiaΓ—2#rainΓ—2

Average 4.7 hashtags per post. Posts without hashtags perform 19 better on average.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 14.1K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.165

Good

Engagement Rate

1.35%

Below average

Total Followers

14.1K

Following 2.3K
Profile Insights
  • β€’ Good ratio - more followers than following
  • β€’ Engagement rate is below the 3-5% benchmark for small accounts
  • β€’ Average of 182 likes and 8 comments per post

Hashtags & Captions

Top Hashtags

#getoutside(6)
#outdoors(6)
#mountains(5)
#adventure(3)
#staywild(2)
#lds(2)

Based on 12 recent posts

Top Caption Words

always(2)
out(2)
shall(2)
rollercoaster(1)
altitude(1)
therapy(1)

Common words filtered out for relevance

Content Themes

Content Mood

Neutral & Informative33% dominant+Romantic & Emotional

The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.

Nature & Environment

Posts featuring natural landscapes and wildlife

Relevance100%

Travel & Adventure

Content related to travel destinations and adventures

Relevance69%

Family & Relationships

Content about family and relationships

Relevance5%

Business & Motivation

Entrepreneurship and motivational content

Relevance3%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English79%
Portuguese11%
Spanish4%
German4%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post545

Estimated based on average engagement Γ— 3

Audience Summary

This established account shows average engagement with primarily English content. Average post reaches an estimated 545 accounts.

Best Time to Post

Best performing time: Thursday 8pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @hook_and_arrow's recent content

@hook_and_arrow's engagement rate of 1.35% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.

Content strategy is 92% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 102 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 2.6x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a minimal approach with an average of 106 characters. This minimal style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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