hotmart's engagement rate sits at 0.01%. For accounts with 1M+ followers, the average is around 1.2%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 58% are videos and 42% are photos. Notably, videos tend to get 1.3x more engagement than photos. New posts appear roughly every 3 days — a steady, reliable rhythm. Captions lean moderate, averaging 491 characters.