@howeverythingsmade
How Everything Is Made
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@howeverythingsmade Profile Analysis Summary
Based on the last 12 posts
When we look at how howeverythingsmade's audience interacts with their content, we see an engagement rate of 0.36% — that's about 4.2K likes and 93 comments per post on average. For accounts in the 1M+ follower range, the typical rate is around 1.2%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 25% of recent posts are videos and 75% are photos. Interestingly, video content tends to spark 1.7x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 3 days — a moderately consistent rhythm. Captions tend to be detailed, averaging around 820 characters.
Key Metrics
1.2M
Followers
17
Following
12
Total Posts
0.36%
Engagement Rate
4.2K
Avg Likes
93
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
1,186,632 followers
0.36% engagement rate
12 posts, 93 avg comments
69801.9:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
50.2K
Total Likes
1.1K
Total Comments
Engagement Rate
Your engagement rate is 70% below the Mega (1M+) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 95% below typical Mega (1M+) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 94% below the Mega (1M+) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.4
Posts per day
3
Posts per week
Sunday
Most active day
Posts by Weekday
Top Performing Content
They used forced perspective, placing actors at different distances from the camera while designing ...
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Reid Wiseman, part of the Artemis II crew, shared raw footage of Earth filmed directly from space us...
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It looks like a smooth, painted sculpture… until you get closer. Artist Mark Aeling, founder of MGA...
View on InstagramAnalyzed 12 posts. Top content receives 13.4K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 2.5K avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">14.0</span>%
Likes Trend
+17.6%
Before: 3.8K avg
After: 4.5K avg
Comments Trend
-77.1%
Before: 152 avg
After: 35 avg
Total Engagement
+14.0%
Before: 4K avg
After: 4.6K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 820 characters. Long captions (500+ chars) perform best with 4.3K avg engagements.
Hashtag Performance
With Hashtags
7
posts
Without Hashtags
5
posts
Most Used Hashtags
Average 2.9 hashtags per post. Posts without hashtags perform 2K better on average.
Growth Indicators
Account Classification
Mega InfluencerWith 1.2M followers, this account falls in the Mega category (1M-10M). Typical engagement for this tier: 0.2-0.5%
Following/Followers
0.000
ExcellentEngagement Rate
0.36%
Above averageTotal Followers
1.2M
Following 17- • Very influential - follows far fewer than followers
- • Engagement rate is above the 0.2-0.5% benchmark for mega accounts
- • Average of 4.2K likes and 93 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Entertainment & Music
Entertainment, music, and nightlife content
Photography & Art
Focus on visual storytelling and artistic content
Beauty & Skincare
Beauty tips and skincare routines
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1M+ followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 12.5K accounts.
Best Time to Post
Best performing time: Sunday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @howeverythingsmade's recent content
@howeverythingsmade's engagement rate of 0.36% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 75% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 3 days between posts. medium frequency typically leads to better audience retention.
Best performing video generated 3.1x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 820 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.