hsbc_in's engagement rate sits at 6.01%. That's 140% above what you'd typically see for accounts with 10K-100K followers (average 2.5%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 58% are videos and 42% are photos. Notably, videos tend to get 3.6x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean moderate, averaging 395 characters.