hyperallergic
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@hyperallergic

Hyperallergic

PublicNews & media website
12
Posts
383K
Followers
505
Following

Independent art journalism

hyperallergic.com
12 posts analyzed

@hyperallergic Profile Analysis Summary

Based on the last 12 posts

When we look at how hyperallergic's audience interacts with their content, we see an engagement rate of 0.09% β€” that's about 350 likes and 8 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here β€” but every audience is different.

Looking at content mix, about 17% of recent posts are videos and 83% are photos. Interestingly, photo content tends to spark 1.3x more interaction than videos β€” worth noting for anyone studying this account's strategy.

Key Metrics

383K

Followers

505

Following

12

Total Posts

0.09%

Engagement Rate

350

Avg Likes

8

Avg Comments

Authority Score

47/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
17/25

382,960 followers

Engagement
1/30

0.09% engagement rate

Content
4/20

12 posts, 8 avg comments

Growth
15/15

758.3:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Mid-tier (100K-500K)

4.2K

Total Likes

91

Total Comments

Engagement Rate

0.09%vs 1.8% (avg)
-95%

Your engagement rate is 95% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

350vs 8,000 (avg)
-96%

Your average likes are 96% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

8vs 250 (avg)
-97%

Your comments are 97% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

3.0

Posts per day

Average

21

Posts per week

Low consistency

Wednesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
1.5K14

Mierle Laderman Ukeles has been spotlighting marginal, unpaid, and feminine labor for decades. In th...

View on Instagram
Content
Video
Most Comments
23316

Staff writer Rhea Nayyar explores the seemingly interchangeable tropes and trends present at the 12t...

View on Instagram
Content
High Performer
54913

How do the wealthy choose their art these days? Peek inside TEFAF New York’s annual β€œwealth pageant...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 1.5K likes on average.

Content Type Analysis

Content Distribution

17%
83%
Videos (2)Photos (10)

Videos

Avg Likes272
Avg Comments15

Photos

Better
Avg Likes366
Avg Comments6

Photos outperform videos by 85 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">36.3</span>%

Likes Trend

-37.7%

Before: 432 avg

After: 269 avg

Comments Trend

+75.8%

Before: 6 avg

After: 10 avg

Total Engagement

-36.3%

Before: 437 avg

After: 279 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1-100 chars
Medium
1
101-500 chars
Long
11
500+ chars
Medium
Likes124
Comments4
LongBest
Likes371
Comments8

Average caption length: 815 characters. Long captions (500+ chars) perform best with 379 avg engagements.

Hashtag Performance

With Hashtags

0

posts

Avg Likes0
Avg Comments0
#Μ·

Without Hashtags

Better

12

posts

Avg Likes350
Avg Comments8

Average 0.0 hashtags per post. Posts without hashtags perform 358 better on average.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 383K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.001

Excellent

Engagement Rate

0.09%

Below average

Total Followers

383K

Following 505
Profile Insights
  • β€’ Very influential - follows far fewer than followers
  • β€’ Engagement rate is below the 1-3% benchmark for medium accounts
  • β€’ Average of 350 likes and 8 comments per post

Hashtags & Captions

Top Hashtags

No hashtags found in recent posts

Based on 12 recent posts

Top Caption Words

image(28)
art(23)
hyperallergic(13)
museum(13)
photo(13)
courtesy(12)

Common words filtered out for relevance

Content Themes

Content Mood

Neutral & Informative48% dominant+Romantic & Emotional

The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.

Photography & Art

Focus on visual storytelling and artistic content

Relevance100%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance27%

Business & Motivation

Entrepreneurship and motivational content

Relevance17%

Travel & Adventure

Content related to travel destinations and adventures

Relevance8%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English77%
Portuguese12%
Turkish4%
German3%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMacro Influencer

100K-1M followers

Est. Reach per Post1.1K

Estimated based on average engagement Γ— 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 1.1K accounts.

Best Time to Post

Best performing time: Wednesday 12pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @hyperallergic's recent content

@hyperallergic's engagement rate of 0.09% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 83% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is high with an average interval of 0 days between posts. high frequency typically leads to better audience retention.

Best performing photo generated 4.2x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 815 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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