idk's engagement rate sits at 0.55%. For accounts with 500K-1M followers, the average is around 1.5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 42% are videos and 58% are photos. Notably, photos tend to get 1.3x more engagement than videos. Content shows up about every 16 days. Captions lean moderate, averaging 181 characters.