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indiewire's engagement rate sits at 0.14%. For accounts with 1M+ followers, the average is around 1.2%, so there's some room to grow β though every community is unique.
Out of the last 12 posts, 33% are videos and 67% are photos. Notably, videos tend to get 1.3x more engagement than photos. Captions lean moderate, averaging 274 characters.
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IndieWire
The definitive outlet for film and TV news, reviews, and industry analysis.