@irisjade
Iris Smit
Business, Beauty & BTS β‘οΈ Founder of @quickflick @quickfaced Forbes 30 Under 30
@irisjade Profile Analysis Summary
Based on the last 12 posts
When we look at how irisjade's audience interacts with their content, we see an engagement rate of 19.78% β that's about 11.7K likes and 65 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 691% higher, which suggests a genuinely engaged community.
Looking at content mix, about 92% of recent posts are videos and 8% are photos. Interestingly, video content tends to spark 14.2x more interaction than photos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 38 days β a infrequent rhythm. Captions tend to be detailed, averaging around 573 characters.
Key Metrics
59.6K
Followers
1.5K
Following
12
Total Posts
19.77%
Engagement Rate
11.7K
Avg Likes
65
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
59,587 followers
19.78% engagement rate
12 posts, 65 avg comments
39.3:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
140.6K
Total Likes
781
Total Comments
Engagement Rate
Your engagement rate is 691% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 486% above the Micro (10K-100K) benchmark. Your content resonates well with your audience.
Avg. Comments per Post
Your comments are 19% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Sunday
Most active day
Posts by Weekday
Top Performing Content
The product that inspired me to make something β¨ better β¨ Traditional fake tan has got a few very a...
View on Instagram
NOW LIVE across @bigwaustralia stores π Weβve been sitting on the BIGGEST secret π Youβve watch...
View on Instagram
Currently standing outside a @bigwaustralia still pinching myself that @quickfaced is officially liv...
View on InstagramAnalyzed 12 posts. Top content receives 122.1K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 11.9K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">99.1</span>%
Likes Trend
-99.2%
Before: 23.2K avg
After: 197 avg
Comments Trend
-95.0%
Before: 124 avg
After: 6 avg
Total Engagement
-99.1%
Before: 23.4K avg
After: 203 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 573 characters. Long captions (500+ chars) perform best with 15.6K avg engagements.
Hashtag Performance
With Hashtags
11
posts
Without Hashtags
1
posts
Most Used Hashtags
Average 5.8 hashtags per post. Posts with hashtags get 12.8K more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 59.6K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.025
ExcellentEngagement Rate
19.78%
Above averageTotal Followers
59.6K
Following 1.5K- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is above the 1-3% benchmark for medium accounts
- β’ Average of 11.7K likes and 65 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Beauty & Skincare
Beauty tips and skincare routines
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Nature & Environment
Posts featuring natural landscapes and wildlife
Food & Cuisine
Food-related content and culinary experiences
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows very high engagement with primarily English content. Average post reaches an estimated 35.2K accounts.
Best Time to Post
Best performing time: Sunday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @irisjade's recent content
@irisjade's engagement rate of 19.78% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 92% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 38 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 10.4x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 573 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.