it.merr's engagement rate sits at 46.28%. That's 2471% above what you'd typically see for accounts with 100K-500K followers (average 1.8%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 83% are videos and 17% are photos. Notably, videos tend to get 1769.2x more engagement than photos. Content shows up about every 47 days. Captions lean concise, averaging 26 characters.