@itvcentral
ITV News Central
📍 ITV News Central @itvnews 📰 Breaking News | Local Updates | Video 📲 Your source for stories from across the Midlands
@itvcentral Profile Analysis Summary
Based on the last 12 posts
When we look at how itvcentral's audience interacts with their content, we see an engagement rate of 3.61% — that's about 3K likes and 150 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 44% higher, which suggests a genuinely engaged community.
Looking at content mix, about 92% of recent posts are videos and 8% are photos. Interestingly, video content tends to spark 21.9x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 294 characters.
Key Metrics
87.1K
Followers
607
Following
12
Total Posts
3.61%
Engagement Rate
3K
Avg Likes
150
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
87,052 followers
3.61% engagement rate
12 posts, 150 avg comments
143.4:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
35.9K
Total Likes
1.8K
Total Comments
Engagement Rate
Your engagement rate is 44% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 50% above the Micro (10K-100K) benchmark. Your content resonates well with your audience.
Avg. Comments per Post
Your comment rate exceeds the Micro (10K-100K) average by 87%. You're building meaningful conversations with your audience.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.9
Posts per day
6
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
A new 4.5 mile road called ‘Pork Pie Way’ in Melton Mowbray, Leicestershire, will open this week. It...
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Moment new Reform councillor Peter Reeve has to be reminded which party he is part of #itvnews #re...
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Was Charlie Chaplin - one of the greatest Hollywood stars - born here in the Midlands? A new film in...
View on InstagramAnalyzed 12 posts. Top content receives 8.7K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 3.3K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">5.6</span>%
Likes Trend
-1.9%
Before: 3K avg
After: 3K avg
Comments Trend
-58.5%
Before: 212 avg
After: 88 avg
Total Engagement
-5.6%
Before: 3.2K avg
After: 3.1K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 294 characters. Medium captions (101-500 chars) perform best with 3.5K avg engagements.
Hashtag Performance
With Hashtags
10
posts
Without Hashtags
2
posts
Most Used Hashtags
Average 2.8 hashtags per post. Posts without hashtags perform 1.6K better on average.
Growth Indicators
Account Classification
Medium InfluencerWith 87.1K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.007
ExcellentEngagement Rate
3.61%
Above averageTotal Followers
87.1K
Following 607- • Very influential - follows far fewer than followers
- • Engagement rate is above the 1-3% benchmark for medium accounts
- • Average of 3K likes and 150 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Nature & Environment
Posts featuring natural landscapes and wildlife
Business & Motivation
Entrepreneurship and motivational content
Entertainment & Music
Entertainment, music, and nightlife content
Fitness & Health
Posts about fitness, workouts, and healthy living
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows high engagement with primarily English content. Average post reaches an estimated 9K accounts.
Best Time to Post
Best performing time: Wednesday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @itvcentral's recent content
@itvcentral's engagement rate of 3.61% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.
Content strategy is 92% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 3.0x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 294 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.