@jess_spaulding
Jess Spaulding
girl mom x2 | wife | AZ ❤️🔥 helping moms get better sleep 🧸☁️ a glimpse into our lives 💫 💌: jess@sparkleagency.us
@jess_spaulding Profile Analysis Summary
Based on the last 12 posts
When we look at how jess_spaulding's audience interacts with their content, we see an engagement rate of 1.50% — that's about 618 likes and 1.2K comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 83% of recent posts are videos and 17% are photos. Interestingly, video content tends to spark 7.5x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 6 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 245 characters.
Key Metrics
123.2K
Followers
533
Following
12
Total Posts
1.50%
Engagement Rate
618
Avg Likes
1.2K
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
123,248 followers
1.50% engagement rate
12 posts, 1230 avg comments
231.2:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
7.4K
Total Likes
14.8K
Total Comments
Engagement Rate
Your engagement rate is 17% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 92% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comment rate exceeds the Mid-tier (100K-500K) average by 392%. You're building meaningful conversations with your audience.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.2
Posts per day
1
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
MY FREE SLEEP GUIDE IS LIVE!! 🧸☁️✨ My Sleep Guide is officially out and I’m so excited to finally ...
View on Instagram
Having family that still shows up when you’re the ones who moved away >>> 🤍 One thing people don’t ...
View on Instagram
Analyzed 12 posts. Top content receives 1.9K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 1.9K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">80.8</span>%
Likes Trend
-10.1%
Before: 651 avg
After: 585 avg
Comments Trend
-99.6%
Before: 2.5K avg
After: 11 avg
Total Engagement
-80.8%
Before: 3.1K avg
After: 596 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 245 characters. Long captions (500+ chars) perform best with 16.6K avg engagements.
Hashtag Performance
With Hashtags
10
posts
Without Hashtags
2
posts
Most Used Hashtags
Average 4.2 hashtags per post. Posts with hashtags get 1.9K more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 123.2K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.004
ExcellentEngagement Rate
1.50%
Above averageTotal Followers
123.2K
Following 533- • Very influential - follows far fewer than followers
- • Engagement rate is above the 1-3% benchmark for medium accounts
- • Average of 618 likes and 1.2K comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Family & Relationships
Content about family and relationships
Business & Motivation
Entrepreneurship and motivational content
Entertainment & Music
Entertainment, music, and nightlife content
Travel & Adventure
Content related to travel destinations and adventures
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 1.9K accounts.
Best Time to Post
Best performing time: Thursday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @jess_spaulding's recent content
@jess_spaulding's engagement rate of 1.50% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 83% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 6 days between posts. medium frequency typically leads to better audience retention.
Best performing video generated 9.0x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 245 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.