john.murrow.compass
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@john.murrow.compass

John Murrow

PublicReal Estate Agent
12
Posts
1K
Followers
1.1K
Following

🏠 Main Line Today Top Realtor / Investor / Founder @johnmurrowteam 📍Philly Suburbs @compass C: 610.952.0470 O: 610.947.0408 📧John.murrow@compass.c...

@john.murrow.compass Profile Analysis Summary

Based on the last 12 posts

When we look at how john.murrow.compass's audience interacts with their content, we see an engagement rate of 4.02% — that's about 37 likes and 4 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, video content tends to spark 2.1x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 40 days — a infrequent rhythm. Captions tend to be detailed, averaging around 988 characters.

Key Metrics

1K

Followers

1.1K

Following

12

Total Posts

4.03%

Engagement Rate

37

Avg Likes

4

Avg Comments

Authority Score

39/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
4/25

1,018 followers

Engagement
24/30

4.02% engagement rate

Content
7/20

12 posts, 4 avg comments

Growth
1/15

0.9:1 follower ratio

Trust
3/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

448

Total Likes

43

Total Comments

Engagement Rate

4.02%vs 5% (avg)
-20%

Your engagement rate is 20% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

37vs 500 (avg)
-93%

Your average likes are 93% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

4vs 25 (avg)
-86%

Your comments are 86% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Wednesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
17632

Welcome to 1120 Thrush Lane – perfectly situated in the heart of Audubon’s desirable Apple Valley ne...

View on Instagram
Content
Video
High Performer
625

Happy Mother’s Day to the rock of our family and all of the great moms today!

View on Instagram
Content
High Performer
613

Finger Lakes 2026! 🥾🍷⚓️

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 176 likes on average.

Content Type Analysis

Content Distribution

50%
50%
Videos (6)Photos (6)

Videos

Better
Avg Likes50
Avg Comments6

Photos

Avg Likes25
Avg Comments1

Videos outperform photos by 30 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">43.1</span>%

Likes Trend

-39.4%

Before: 47 avg

After: 28 avg

Comments Trend

-73.5%

Before: 6 avg

After: 2 avg

Total Engagement

-43.1%

Before: 52 avg

After: 30 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
2
1-100 chars
Medium
1
101-500 chars
Long
9
500+ chars
ShortBest
Likes62
Comments4
Medium
Likes12
Comments0
Long
Likes35
Comments4

Average caption length: 988 characters. Short captions (1-100 chars) perform best with 66 avg engagements.

Hashtag Performance

With Hashtags

9

posts

Avg Likes34
Avg Comments4

Without Hashtags

Better

3

posts

Avg Likes47
Avg Comments3

Most Used Hashtags

#movewithmurrow×7#firsthome×7#nexthome×7#listingagent×6#compassmainline×5#compass×4#home×3#justlisted×3#realtor×3#realestate×3

Average 11.0 hashtags per post. Posts without hashtags perform 12 better on average.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 1K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

1.066

Poor

Engagement Rate

4.02%

Below average

Total Followers

1K

Following 1.1K
Profile Insights
  • Following exceeds followers - may indicate follow-back strategy
  • Engagement rate is below the 5-10% benchmark for micro accounts
  • Average of 37 likes and 4 comments per post

Hashtags & Captions

Top Hashtags

#movewithmurrow(7)
#firsthome(7)
#nexthome(7)
#listingagent(6)
#compassmainline(5)
#compass(4)

Based on 12 recent posts

Top Caption Words

home(21)
estate(12)
john(11)
murrow(11)
real(10)
beautiful(8)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional36% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Business & Motivation

Entrepreneurship and motivational content

Relevance100%

Family & Relationships

Content about family and relationships

Relevance71%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance13%

Photography & Art

Focus on visual storytelling and artistic content

Relevance8%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English74%
Portuguese16%
Spanish4%
French2%

Detected from 12 post captions

Audience Engagement

Engagement LevelHigh

Based on likes-to-followers ratio

Account SizeNano Influencer

1K-10K followers

Est. Reach per Post112

Estimated based on average engagement × 3

Audience Summary

This growing account shows high engagement with primarily English content. Average post reaches an estimated 112 accounts.

Best Time to Post

Best performing time: Thursday 8pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @john.murrow.compass's recent content

@john.murrow.compass's engagement rate of 4.02% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.

Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 40 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 5.1x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 988 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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