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Founders don’t lose money because of traffic. They lose money because of structure. I’ve reviewed hundreds of DTC ad accounts over the years. The pattern is predictable: Revenue growing. Ad spend g
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Every February I see the same pattern. Brands look at January numbers, see traffic holding and spend continuing, and assume February will bounce back. It usually doesn’t. Not because demand disappea
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February always tests discipline. Every year CPMs rise. Every year CAC gets tighter. And every year the same mistake shows up waiting. When CAC spikes 20 to 40 percent hesitation becomes expensive.
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One of the biggest MER mistakes I see isn’t in ads. It’s what happens after the checkout. A customer buys, the order is done… and then nothing. No cross-sell. No upsell. Weak post-purchase experience
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One thing I’ve learned is that MER only becomes confusing when teams forget why they’re measuring it. MER tells very different stories depending on the phase you’re in. πŸ“ˆ When you’re in an investme
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One thing I’ve learned the hard way: you can’t look at MER without looking at ops. I’ve seen teams celebrate a strong MER while the business was quietly bleeding underneath. Orders arriving late. Pac
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I see this mistake all the time when teams talk about MER. They try to β€œfix” it inside ad platforms. Change bids. Change creatives. Pause channels. Push harder on Meta or Google. But MER isn’t built
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One of the first numbers I look at when something feels β€œoff” in growth is 90-day LTV. When that metric starts to trend down, it’s almost never an email or SMS problem. It’s usually telling a much ea
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I see this signal show up more often than people realize. Orders stay relatively flat, but customer support tickets keep climbing. When that happens, it’s rarely a β€œsupport problem.” It’s an operatio
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I remember the moment it became obvious. During COVID, money felt like it would never stop coming in. Demand was high, ads were printing, and every growth lever seemed to work. So brands did what mad
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One mistake I see all the time when brands try to scale is confusing higher spend with healthy growth. Revenue starts going up, everyone feels good, and the instinct is to press the gas harder. But wh
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Every January, I see the same pattern. Q4 looks great on paper. Revenue hits records. Dashboards are green. Then January arrives, discounts disappear, and cash suddenly feels tighter. Nothing broke
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About @johnnytimbo

John Timmerman is a Instagram nano influencer in the Entrepreneur category. With 7.6K followers and 1887 posts, johnnytimbo's account shows a follower-to-following ratio of 9.9:1. View all content anonymously on Pictame - no login required.

johnnytimbo's engagement rate sits at 0.03%. For accounts with 1K-10K followers, the average is around 5%, so there's some room to grow β€” though every community is unique.

Out of the last 12 posts, 100% are videos and 0% are photos. Content shows up about every 4 days. Captions lean detailed, averaging 915 characters.

0.03% engagement rate β€” room to grow compared to average for 1K-10K follower accounts.
Posts about every 4 days.
9.9:1 follower-to-following ratio.

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@johnnytimbo

John Timmerman

PublicEntrepreneur
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Top Hashtags
#ecommerce#dtc#founders#profitability#shopifybrands#marketingleadership#unitEconomics#DTCBrand

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Obsessed with amazing customer experiences (Content, Conversions & Community) Chief Monster @ Good Monster.

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