@kevin
Kevin Systrom
inventor & former CEO of @instagram
@kevin Profile Analysis Summary
Based on the last 12 posts
When we look at how kevin's audience interacts with their content, we see an engagement rate of 1.29% β that's about 93.2K likes and 3.3K comments per post on average. This lines up well with the 1.2% average for accounts with 1M+ followers β a solid, steady performance.
Looking at content mix, about 0% of recent posts are videos and 100% are photos.
On the posting side, new content shows up about every 18 days β a infrequent rhythm. Captions tend to be moderate-length, averaging around 342 characters.
Key Metrics
7.4M
Followers
856
Following
12
Total Posts
1.29%
Engagement Rate
93.2K
Avg Likes
3.3K
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
7,447,174 followers
1.29% engagement rate
12 posts, 3284 avg comments
8700.0:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
1.1M
Total Likes
39.4K
Total Comments
Engagement Rate
Your engagement rate is on par with the Mega (1M+) average. You're performing as expected for your follower tier.
Avg. Likes per Post
Your average likes are 16% above the Mega (1M+) benchmark. Your content resonates well with your audience.
Avg. Comments per Post
Your comment rate exceeds the Mega (1M+) average by 119%. You're building meaningful conversations with your audience.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
0
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
After 5,000ft of climbing up from the ocean @kingthenate and I reached the top of Kaloko Road. It ma...
View on Instagram
Happy Motherβs Day, @nicole! Freya, @dolly and I are lucky to have you in our lives π
View on InstagramAnalyzed 12 posts. Top content receives 633.8K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 96.4K avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">652.0</span>%
Likes Trend
+650.6%
Before: 21.9K avg
After: 164.4K avg
Comments Trend
+693.3%
Before: 735 avg
After: 5.8K avg
Total Engagement
+652.0%
Before: 22.6K avg
After: 170.2K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 342 characters. Medium captions (101-500 chars) perform best with 134.1K avg engagements.
Hashtag Performance
With Hashtags
5
posts
Without Hashtags
7
posts
Most Used Hashtags
Average 0.8 hashtags per post. Posts without hashtags perform 67.6K better on average.
Growth Indicators
Account Classification
Mega InfluencerWith 7.4M followers, this account falls in the Mega category (1M-10M). Typical engagement for this tier: 0.2-0.5%
Following/Followers
0.000
ExcellentEngagement Rate
1.29%
Above averageTotal Followers
7.4M
Following 856- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is above the 0.2-0.5% benchmark for mega accounts
- β’ Average of 93.2K likes and 3.3K comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of positive & uplifting.
Family & Relationships
Content about family and relationships
Fitness & Health
Posts about fitness, workouts, and healthy living
Nature & Environment
Posts featuring natural landscapes and wildlife
Beauty & Skincare
Beauty tips and skincare routines
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1M+ followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 279.5K accounts.
Best Time to Post
Best performing time: Saturday 12am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @kevin's recent content
@kevin's engagement rate of 1.29% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 100% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 18 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 6.6x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 342 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.