@laney
Laney Crowell
Founder / CEO @saiebeauty. On a mission to make beauty better. #Time100Next winner and @incmagazine Female 250 Founders.
@laney Profile Analysis Summary
Based on the last 12 posts
When we look at how laney's audience interacts with their content, we see an engagement rate of 1.68% β that's about 938 likes and 73 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 67% of recent posts are videos and 33% are photos. Interestingly, photo content tends to spark 1.4x more interaction than videos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 21 days β a infrequent rhythm. Captions tend to be moderate-length, averaging around 263 characters.
Key Metrics
60K
Followers
4.4K
Following
12
Total Posts
1.69%
Engagement Rate
938
Avg Likes
73
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
59,978 followers
1.68% engagement rate
12 posts, 73 avg comments
13.6:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
11.3K
Total Likes
872
Total Comments
Engagement Rate
Your engagement rate is 33% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 53% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comment engagement is typical for Micro (10K-100K) accounts. Maintain your current interaction strategy.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
0
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
Iβm beyond honored (and honestly still in shock!) to be included on the #TIME100NEXT list. Itβs such...
View on Instagram
Analyzed 12 posts. Top content receives 3.3K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 328 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">74.2</span>%
Likes Trend
-73.5%
Before: 1.5K avg
After: 393 avg
Comments Trend
-82.5%
Before: 124 avg
After: 22 avg
Total Engagement
-74.2%
Before: 1.6K avg
After: 415 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 263 characters. Long captions (500+ chars) perform best with 2.3K avg engagements.
Hashtag Performance
With Hashtags
3
posts
Without Hashtags
9
posts
Most Used Hashtags
Average 0.3 hashtags per post. Posts with hashtags get 818 more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 60K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.074
ExcellentEngagement Rate
1.68%
Above averageTotal Followers
60K
Following 4.4K- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is above the 1-3% benchmark for medium accounts
- β’ Average of 938 likes and 73 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Beauty & Skincare
Beauty tips and skincare routines
Family & Relationships
Content about family and relationships
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Business & Motivation
Entrepreneurship and motivational content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 2.8K accounts.
Best Time to Post
Best performing time: Tuesday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @laney's recent content
@laney's engagement rate of 1.68% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 67% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 21 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 3.7x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 263 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.