@lauraloumakeup
LAURA LOUISE
β Pro Makeup Artist of 25 years. β 40+ Beauty β’ Skincare β’ Tips β’ hellolauralouise@hotmail.co.uk
@lauraloumakeup Profile Analysis Summary
Based on the last 12 posts
When we look at how lauraloumakeup's audience interacts with their content, we see an engagement rate of 2.92% β that's about 591 likes and 52 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 17% higher, which suggests a genuinely engaged community.
Looking at content mix, about 67% of recent posts are videos and 33% are photos. Interestingly, photo content tends to spark 3.7x more interaction than videos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 58 days β a infrequent rhythm. Captions tend to be moderate-length, averaging around 480 characters.
Key Metrics
22K
Followers
698
Following
12
Total Posts
2.92%
Engagement Rate
591
Avg Likes
52
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
22,024 followers
2.92% engagement rate
12 posts, 52 avg comments
31.6:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
7.1K
Total Likes
625
Total Comments
Engagement Rate
Your engagement rate is 17% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 70% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 35% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Sunday
Most active day
Posts by Weekday
Top Performing Content
β¦.its been nearly 6 years of waiting for Margot to call me βMummyβ and it finally happened. Margot...
View on Instagram
A re-intro ππΌ Iβve had an influx of new faces here (thanks big And) in the last week so wanted t...
View on Instagram
Spend the day with me + Margot. Yes she hates me. I know itβs temporary. Only dad will do at the m...
View on InstagramAnalyzed 12 posts. Top content receives 1.5K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 909 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">32.6</span>%
Likes Trend
-31.9%
Before: 703 avg
After: 479 avg
Comments Trend
-39.7%
Before: 65 avg
After: 39 avg
Total Engagement
-32.6%
Before: 768 avg
After: 518 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 480 characters. Long captions (500+ chars) perform best with 828 avg engagements.
Hashtag Performance
With Hashtags
7
posts
Without Hashtags
5
posts
Most Used Hashtags
Average 1.8 hashtags per post. Posts without hashtags perform 382 better on average.
Growth Indicators
Account Classification
Small InfluencerWith 22K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.032
ExcellentEngagement Rate
2.92%
Below averageTotal Followers
22K
Following 698- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 3-5% benchmark for small accounts
- β’ Average of 591 likes and 52 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Beauty & Skincare
Beauty tips and skincare routines
Family & Relationships
Content about family and relationships
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Travel & Adventure
Content related to travel destinations and adventures
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 1.8K accounts.
Best Time to Post
Best performing time: Sunday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @lauraloumakeup's recent content
@lauraloumakeup's engagement rate of 2.92% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 67% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 58 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 2.5x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 480 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.