@learningexpressbham
Learning Express Birmingham
Locally owned toy store since 2007 2.6M followers on TikTok! (@learningexpressbham)
@learningexpressbham Profile Analysis Summary
Based on the last 12 posts
When we look at how learningexpressbham's audience interacts with their content, we see an engagement rate of 1.03% — that's about 366 likes and 2 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 25% of recent posts are videos and 75% are photos. Interestingly, video content tends to spark 21.2x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 168 characters.
Key Metrics
35.8K
Followers
405
Following
12
Total Posts
1.03%
Engagement Rate
366
Avg Likes
2
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
35,847 followers
1.03% engagement rate
12 posts, 2 avg comments
88.5:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
4.4K
Total Likes
22
Total Comments
Engagement Rate
Your engagement rate is 59% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 82% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 98% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
1.1
Posts per day
8
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
Smushers! These are amazing and so satisfying to SQUISH! #squishy #squishytoy #smushers #squishies #...
View on Instagram
Smushers are BACK in stock and cuter than ever 💖✨ Grab your favorites before they’re gone again!
View on Instagram
Crispy Handmade Balls just rolled in ✨ The new sensory squishy ball! 👀💖🤎 #NewArrival #SensoryFun ...
View on InstagramAnalyzed 12 posts. Top content receives 3.8K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 1.2K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">89.1</span>%
Likes Trend
-89.2%
Before: 660 avg
After: 71 avg
Comments Trend
-62.5%
Before: 3 avg
After: 1 avg
Total Engagement
-89.1%
Before: 663 avg
After: 72 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 168 characters. Medium captions (101-500 chars) perform best with 454 avg engagements.
Hashtag Performance
With Hashtags
10
posts
Without Hashtags
2
posts
Most Used Hashtags
Average 3.9 hashtags per post. Posts with hashtags get 260 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 35.8K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.011
ExcellentEngagement Rate
1.03%
Below averageTotal Followers
35.8K
Following 405- • Very influential - follows far fewer than followers
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 366 likes and 2 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Family & Relationships
Content about family and relationships
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 1.1K accounts.
Best Time to Post
Best performing time: Friday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @learningexpressbham's recent content
@learningexpressbham's engagement rate of 1.03% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 75% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 10.3x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 168 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.