london's engagement rate sits at 0.04%. For accounts with 1M+ followers, the average is around 1.2%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 92% are videos and 8% are photos. Notably, videos tend to get 78.1x more engagement than photos. New posts appear roughly every 3 days — a steady, reliable rhythm. Captions lean detailed, averaging 728 characters.