lorriashly
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@lorriashly

Lorri Ashly | Media & Events

Public
12
Posts
31K
Followers
4.4K
Following

I create, cover, and host events Founder: @cltbrunchfestival CoHost: @dinerenblanc_charlotte 🎓 Roll Tide 📍 BHM✈️CLT 📧Info@LorriAshly.com

linktr.ee/lorriashly
12 posts analyzed

@lorriashly Profile Analysis Summary

Based on the last 12 posts

When we look at how lorriashly's audience interacts with their content, we see an engagement rate of 1.93% — that's about 556 likes and 43 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 92% of recent posts are videos and 8% are photos. Interestingly, photo content tends to spark 1.4x more interaction than videos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 32 days — a infrequent rhythm. Captions tend to be detailed, averaging around 560 characters.

Key Metrics

31K

Followers

4.4K

Following

12

Total Posts

1.93%

Engagement Rate

556

Avg Likes

43

Avg Comments

Authority Score

41/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

30,959 followers

Engagement
12/30

1.93% engagement rate

Content
7/20

12 posts, 43 avg comments

Growth
7/15

7.0:1 follower ratio

Trust
5/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

6.7K

Total Likes

510

Total Comments

Engagement Rate

1.93%vs 2.5% (avg)
-23%

Your engagement rate is 23% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

556vs 2,000 (avg)
-72%

Your average likes are 72% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

43vs 80 (avg)
-47%

Your comments are 47% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Tuesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
4.1K72

This is your sign to grab brunch this weekend 🥓🥂 After two weekends of back to back snow, it’s ti...

View on Instagram
Content
Most Comments
613176

Thank you @supermodelsunlimitedmag for selecting and featuring me as one of the Top Influencers in y...

View on Instagram
Content
Video
High Performer
1.7K60

Happy Black History Month! I’ve partnered with @southparkclt to highlight ways you can support Black...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 4.1K likes on average.

Content Type Analysis

Content Distribution

92%
Videos (11)Photos (1)

Videos

Avg Likes551
Avg Comments30

Photos

Better
Avg Likes613
Avg Comments176

Photos outperform videos by 208 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">94.5</span>%

Likes Trend

-96.0%

Before: 1.1K avg

After: 43 avg

Comments Trend

-70.6%

Before: 66 avg

After: 19 avg

Total Engagement

-94.5%

Before: 1.1K avg

After: 62 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1-100 chars
Medium
4
101-500 chars
Long
8
500+ chars
MediumBest
Likes1.2K
Comments72
Long
Likes239
Comments28

Average caption length: 560 characters. Medium captions (101-500 chars) perform best with 1.3K avg engagements.

Hashtag Performance

With Hashtags

11

posts

Avg Likes551
Avg Comments30

Without Hashtags

Better

1

posts

Avg Likes613
Avg Comments176

Most Used Hashtags

#charlottenc×5#queencity×4#southparkclt×3#charlottesgotalot×3#cltfood×3#cltinfluencer×2#clt×2#noda×2#thingstodoincharlotte×2#blackhistorymonth×1

Average 3.3 hashtags per post. Posts without hashtags perform 208 better on average.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 31K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.142

Good

Engagement Rate

1.93%

Below average

Total Followers

31K

Following 4.4K
Profile Insights
  • Good ratio - more followers than following
  • Engagement rate is below the 3-5% benchmark for small accounts
  • Average of 556 likes and 43 comments per post

Hashtags & Captions

Top Hashtags

#charlottenc(5)
#queencity(4)
#southparkclt(3)
#charlottesgotalot(3)
#cltfood(3)
#cltinfluencer(2)

Based on 12 recent posts

Top Caption Words

charlotte(20)
brunch(9)
fun(6)
clt(6)
invite(6)
southpark(5)

Common words filtered out for relevance

Content Themes

Content Mood

Neutral & Informative43% dominant+Romantic & Emotional

The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.

Entertainment & Music

Entertainment, music, and nightlife content

Relevance100%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance53%

Food & Cuisine

Food-related content and culinary experiences

Relevance53%

Photography & Art

Focus on visual storytelling and artistic content

Relevance33%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English88%
Portuguese8%
German3%
Spanish1%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post1.7K

Estimated based on average engagement × 3

Audience Summary

This established account shows average engagement with primarily English content. Average post reaches an estimated 1.7K accounts.

Best Time to Post

Best performing time: Thursday 4pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @lorriashly's recent content

@lorriashly's engagement rate of 1.93% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.

Content strategy is 92% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 32 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 7.1x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 560 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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