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This month the international Pink Lady® community witnessed the end of an era as the International Pink Lady® Alliance (IPLA) came together to celebrate the IPLA’s 25th anniversary and closure. Read
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“The value is in what doesn’t get through.” For Tristan Dorfling, CEO and Pome Rootstock Researcher at Provar, cultivar evaluation is not only about finding the next commercial success. It is also ab
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The gates have opened at NAMPO Harvest Day 2026 and the spirit of South African agriculture is once again on full display. While many farming regions are currently facing tremendous rain, flooding an
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GoReefers marked 25 years at GoGlobal Group’s “Certainty in an Uncertain World” conference in Paarl. In this newsletter, we reflect on what the event highlighted about logistics pressure, port perfor
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Global disruption is forcing agricultural brands to think differently about market access. Jason Morris, Global General Manager of the Pink Lady® brand at APAL, explains why diversification has becom
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The most expensive orchard mistakes are often made before the first harvest. In Episode 132 of the Lucentlands Podcast, Dewald Kirsten and Louise Brodie speak to Tristan Dorfling, CEO and Pome Rootst
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In 2013, Pink Lady® branded fruit into Africa started with around 220 tons. By 2025, that number had grown to about 16,500 tons. For Hein Coetzee, Managing Director at TopFruit (Pty) Ltd, this growt
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Pink Lady® did not follow an existing fresh produce branding model. It had to create one. Philip Turnbull, Group CEO of APAL and Twenty Degrees, explains that building Pink Lady® from scratch was “li
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The Lucentlands team had the privilege of attending GoGlobal Group’s “Certainty in an Uncertain World” conference in Paarl yesterday, an event that also marked 25 years of GoReefers. For Lucentlands,
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Lady in Red apples carry strong visual appeal from the orchard, with their colour, shape and seasonal character making them a valuable subject for fresh produce storytelling. They also have the potent
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South African agriculture is under increasing pressure to produce more, use fewer resources, and meet rising consumer expectations — all while remaining economically viable. In this edition, Cobus Pi
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In a market full of sweet red apples, Pink Lady® had to take a different approach. Jason Morris, Global General Manager of the Pink Lady® brand at APAL, explains that one of the key lessons was to “s
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About @lucentlandsmedia

Lucentlands Media is a Instagram growing creator in the Media Agency category. With 993 followers and 12 posts, lucentlandsmedia's account shows a follower-to-following ratio of 2.2:1. View all content anonymously on Pictame - no login required.

lucentlandsmedia's engagement rate sits at 0.24%. For accounts with 1K-10K followers, the average is around 5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 58% are videos and 42% are photos. Notably, videos tend to get 1.6x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean detailed, averaging 726 characters.

0.24% engagement rate — room to grow compared to average for 1K-10K follower accounts.
58% videos, 42% photos. Videos get 1.6x more engagement here.
Posts every day — very consistent.
2.2:1 follower-to-following ratio.

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lucentlandsmedia
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@lucentlandsmedia

Lucentlands Media

PublicMedia Agency
Posts
12
Followers
993
Top Hashtags
#Agriculture#SouthAfricanAgriculture#PinkLady#TopFruit#FreshProduce#FruitBranding#AppleIndustry#PomeFruit

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Popular Hashtags

#cat#memes#nofilter#flowers#amazing#hair#foodie#travelphotography#sky#nails#moda#video
Following
452
Avg. Likes
2
Avg. Comments
0
Engagement
0.20%

Passionate Agricultural Content Creators • 2024 Digital Agricultural Communicator of the Year • Agricultural News and In...

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