@mactools38
Mac Tools
#MacTools, top quality tools and unparalleled service. A mission unchanged since 1938. #GreatToWorkWith
@mactools38 Profile Analysis Summary
Based on the last 12 posts
When we look at how mactools38's audience interacts with their content, we see an engagement rate of 0.12% — that's about 179 likes and 2 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, photo content tends to spark 1.7x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 297 characters.
Key Metrics
157.4K
Followers
186
Following
12
Total Posts
0.11%
Engagement Rate
179
Avg Likes
2
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
157,402 followers
0.12% engagement rate
12 posts, 2 avg comments
846.2:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
2.1K
Total Likes
29
Total Comments
Engagement Rate
Your engagement rate is 94% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 98% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 99% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
1.1
Posts per day
8
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
Time is running out! Flyer 5 deals are only available until 5/10. Click the link in bio to take adva...
View on Instagram
Back-to-back wins for @ShawnLangdon333 and the @KalittaAir_ team. 🏆 After making history at the #S...
View on Instagram
Nothing beats a toolbox upgrade! 👏 Congrats to Karissa on her new setup. #ToolboxTuesday #mactool...
View on InstagramAnalyzed 12 posts. Top content receives 480 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 86 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">28.6</span>%
Likes Trend
-29.5%
Before: 210 avg
After: 148 avg
Comments Trend
+90.0%
Before: 2 avg
After: 3 avg
Total Engagement
-28.6%
Before: 212 avg
After: 151 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 297 characters. Medium captions (101-500 chars) perform best with 181 avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 3.3 hashtags per post. Posts with hashtags get 181 more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 157.4K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.001
ExcellentEngagement Rate
0.12%
Below averageTotal Followers
157.4K
Following 186- • Very influential - follows far fewer than followers
- • Engagement rate is below the 1-3% benchmark for medium accounts
- • Average of 179 likes and 2 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Family & Relationships
Content about family and relationships
Entertainment & Music
Entertainment, music, and nightlife content
Fitness & Health
Posts about fitness, workouts, and healthy living
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 538 accounts.
Best Time to Post
Best performing time: Thursday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @mactools38's recent content
@mactools38's engagement rate of 0.12% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing photo generated 2.7x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 297 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.