@madeinhackney
Made In Hackney
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@madeinhackney Profile Analysis Summary
Based on the last 12 posts
When we look at how madeinhackney's audience interacts with their content, we see an engagement rate of 2.59% — that's about 669 likes and 25 comments per post on average. This lines up well with the 2.5% average for accounts with 10K-100K followers — a solid, steady performance.
Looking at content mix, about 25% of recent posts are videos and 75% are photos. Interestingly, video content tends to spark 5.7x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 27 days — a infrequent rhythm. Captions tend to be detailed, averaging around 798 characters.
Key Metrics
26.8K
Followers
4.8K
Following
12
Total Posts
2.59%
Engagement Rate
669
Avg Likes
25
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
26,801 followers
2.59% engagement rate
12 posts, 25 avg comments
5.6:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
8K
Total Likes
302
Total Comments
Engagement Rate
Your engagement rate is on par with the Micro (10K-100K) average. You're performing as expected for your follower tier.
Avg. Likes per Post
Your average likes are 67% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 69% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
Last week, we had the absolute pleasure of visiting @madeinhackney, one of our organization partners...
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🇮🇳On 9th May, join internationally acclaimed chef Radhika Howarth (‘The World Cook’, Amazon Prime)...
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Have you always wanted to discover wild foods, but haven’t known where to find them? 🤔 Then we have...
View on InstagramAnalyzed 12 posts. Top content receives 4.8K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 1.5K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">45.8</span>%
Likes Trend
-48.0%
Before: 880 avg
After: 458 avg
Comments Trend
+49.6%
Before: 20 avg
After: 30 avg
Total Engagement
-45.8%
Before: 900 avg
After: 488 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 798 characters. Medium captions (101-500 chars) perform best with 4.9K avg engagements.
Hashtag Performance
With Hashtags
9
posts
Without Hashtags
3
posts
Most Used Hashtags
Average 2.5 hashtags per post. Posts without hashtags perform 1.4K better on average.
Growth Indicators
Account Classification
Small InfluencerWith 26.8K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.178
GoodEngagement Rate
2.59%
Below averageTotal Followers
26.8K
Following 4.8K- • Good ratio - more followers than following
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 669 likes and 25 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Food & Cuisine
Food-related content and culinary experiences
Family & Relationships
Content about family and relationships
Nature & Environment
Posts featuring natural landscapes and wildlife
Business & Motivation
Entrepreneurship and motivational content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 2K accounts.
Best Time to Post
Best performing time: Wednesday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @madeinhackney's recent content
@madeinhackney's engagement rate of 2.59% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 75% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 27 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 7.1x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 798 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.