@make_something
Karyn Valino | the workroom
Sewing from a historic general store in Ontario Building a handmade wardrobe one pattern at a time Co-author: Handmade Getaway · since 2007
@make_something Profile Analysis Summary
Based on the last 12 posts
When we look at how make_something's audience interacts with their content, we see an engagement rate of 1.21% — that's about 279 likes and 12 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 67% of recent posts are videos and 33% are photos. Interestingly, photo content tends to spark 1.3x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 4 days — a moderately consistent rhythm. Captions tend to be detailed, averaging around 835 characters.
Key Metrics
24.1K
Followers
1.3K
Following
8.9K
Total Posts
1.21%
Engagement Rate
279
Avg Likes
12
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
24,106 followers
1.21% engagement rate
8853 posts, 12 avg comments
18.6:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
3.3K
Total Likes
143
Total Comments
Engagement Rate
Your engagement rate is 52% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 86% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 85% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.3
Posts per day
2
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
Forgive me if this is the first of a hundred+ times you will see me wearing this new @namedclothing ...
View on Instagram
There’s no such thing as too many woven tees! I’m sharing a quick tour of a portion of my handmade...
View on Instagram
Hello Carnival! The new colourful & patterned Jacquards from @merchantandmills are so fun. This one ...
View on InstagramAnalyzed 12 posts. Top content receives 618 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 71 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">41.3</span>%
Likes Trend
-40.8%
Before: 350 avg
After: 207 avg
Comments Trend
-52.6%
Before: 16 avg
After: 8 avg
Total Engagement
-41.3%
Before: 366 avg
After: 215 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 835 characters. Long captions (500+ chars) perform best with 292 avg engagements.
Hashtag Performance
With Hashtags
10
posts
Without Hashtags
2
posts
Most Used Hashtags
Average 3.5 hashtags per post. Posts with hashtags get 176 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 24.1K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.054
ExcellentEngagement Rate
1.21%
Below averageTotal Followers
24.1K
Following 1.3K- • Very influential - follows far fewer than followers
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 279 likes and 12 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Business & Motivation
Entrepreneurship and motivational content
Family & Relationships
Content about family and relationships
Entertainment & Music
Entertainment, music, and nightlife content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 836 accounts.
Best Time to Post
Best performing time: Friday 12am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @make_something's recent content
@make_something's engagement rate of 1.21% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 67% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 4 days between posts. medium frequency typically leads to better audience retention.
Best performing photo generated 2.3x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 835 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.