@makeituniversal
Make It Universal
Celebrating the people, efforts and stories that make us Universal #MakeItUniversal #NBCUniversal
@makeituniversal Profile Analysis Summary
Based on the last 12 posts
When we look at how makeituniversal's audience interacts with their content, we see an engagement rate of 0.89% — that's about 241 likes and 3 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, photo content tends to spark 3.1x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 2 days — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 228 characters.
Key Metrics
27.3K
Followers
204
Following
12
Total Posts
0.89%
Engagement Rate
241
Avg Likes
3
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
27,341 followers
0.89% engagement rate
12 posts, 3 avg comments
134.0:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
2.9K
Total Likes
38
Total Comments
Engagement Rate
Your engagement rate is 64% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 88% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 96% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.7
Posts per day
5
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
NOW ACCEPTING APPLICATIONS... For LOVE & LAUGHS, a new short film initiative inspired by prolific pr...
View on Instagram
@thehughjackman traces his early inspirations back to the screen - thanks to Harrison Ford and Steve...
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Happy AAPI Month! The DreamWorks AAPI Board took on a round of This or That and they absolutely unde...
View on InstagramAnalyzed 12 posts. Top content receives 1.3K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 334 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">140.5</span>%
Likes Trend
+138.8%
Before: 143 avg
After: 340 avg
Comments Trend
+342.9%
Before: 1 avg
After: 5 avg
Total Engagement
+140.5%
Before: 144 avg
After: 346 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 228 characters. Long captions (500+ chars) perform best with 1.3K avg engagements.
Hashtag Performance
With Hashtags
6
posts
Without Hashtags
6
posts
Most Used Hashtags
Average 1.3 hashtags per post. Posts without hashtags perform 242 better on average.
Growth Indicators
Account Classification
Small InfluencerWith 27.3K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.007
ExcellentEngagement Rate
0.89%
Below averageTotal Followers
27.3K
Following 204- • Very influential - follows far fewer than followers
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 241 likes and 3 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards positive & uplifting with elements of neutral & informative.
Entertainment & Music
Entertainment, music, and nightlife content
Family & Relationships
Content about family and relationships
Business & Motivation
Entrepreneurship and motivational content
Photography & Art
Focus on visual storytelling and artistic content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 724 accounts.
Best Time to Post
Best performing time: Wednesday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @makeituniversal's recent content
@makeituniversal's engagement rate of 0.89% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 2 days between posts. high frequency typically leads to better audience retention.
Best performing photo generated 5.3x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 228 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.