makemytrip's engagement rate sits at 4.10%. That's 128% above what you'd typically see for accounts with 100K-500K followers (average 1.8%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 50% are videos and 50% are photos. Notably, videos tend to get 2.2x more engagement than photos. New posts appear roughly every 2 days — a steady, reliable rhythm. Captions lean moderate, averaging 262 characters.