@makeup.dept
MakeUp Department
Daily MakeUp Inspiration/Tutorials π Use #makeupdept Dm for promo π΅
@makeup.dept Profile Analysis Summary
Based on the last 12 posts
When we look at how makeup.dept's audience interacts with their content, we see an engagement rate of 15.64% β that's about 31.6K likes and 360 comments per post on average. Compared to similar accounts in the 100K-500K follower range (where the average sits around 1.8%), this is 769% higher, which suggests a genuinely engaged community.
Looking at content mix, about 100% of recent posts are videos and 0% are photos.
On the posting side, new content shows up about every 65 days β a infrequent rhythm. Captions tend to be moderate-length, averaging around 385 characters.
Key Metrics
204.5K
Followers
112
Following
12
Total Posts
15.64%
Engagement Rate
31.6K
Avg Likes
360
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
204,519 followers
15.64% engagement rate
12 posts, 360 avg comments
1826.1:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
379.4K
Total Likes
4.3K
Total Comments
Engagement Rate
Your engagement rate is 769% above the Mid-tier (100K-500K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 295% above the Mid-tier (100K-500K) benchmark. Your content resonates well with your audience.
Avg. Comments per Post
Your comment rate exceeds the Mid-tier (100K-500K) average by 44%. You're building meaningful conversations with your audience.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Sunday
Most active day
Posts by Weekday
Top Performing Content
First time getting her eyebrows done. How did she do? π Tag a friend to see this π₯° Credit: @happi...
View on Instagram
Did you know a lot of lip liners have this hidden secret? π€ Tag a friend to see this π₯° Credit: @...
View on Instagram
Unleashing Melanin Magic: Berry Avenueβs Bold Beauty Secrets ππ #SelfLoveGlow π₯ @lawrencialovett...
View on InstagramAnalyzed 12 posts. Top content receives 221.1K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 32K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">99.4</span>%
Likes Trend
-99.4%
Before: 62.9K avg
After: 359 avg
Comments Trend
-95.3%
Before: 687 avg
After: 32 avg
Total Engagement
-99.4%
Before: 63.6K avg
After: 392 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 385 characters. Medium captions (101-500 chars) perform best with 63.3K avg engagements.
Hashtag Performance
With Hashtags
10
posts
Without Hashtags
2
posts
Most Used Hashtags
Average 9.9 hashtags per post. Posts with hashtags get 37.3K more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 204.5K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.001
ExcellentEngagement Rate
15.64%
Above averageTotal Followers
204.5K
Following 112- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is above the 1-3% benchmark for medium accounts
- β’ Average of 31.6K likes and 360 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards energetic & driven with elements of neutral & informative.
Beauty & Skincare
Beauty tips and skincare routines
Travel & Adventure
Content related to travel destinations and adventures
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Family & Relationships
Content about family and relationships
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows very high engagement with primarily English content. Average post reaches an estimated 94.9K accounts.
Best Time to Post
Best performing time: Thursday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @makeup.dept's recent content
@makeup.dept's engagement rate of 15.64% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 100% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 65 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 7.0x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 385 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.