@makeupbymario
MAKEUP BY MARIO
Makeup Artist & Founder, CEO #MakeupByMario Cruelty-free beauty ✨
@makeupbymario Profile Analysis Summary
Based on the last 12 posts
When we look at how makeupbymario's audience interacts with their content, we see an engagement rate of 0.15% — that's about 20.3K likes and 178 comments per post on average. For accounts in the 1M+ follower range, the typical rate is around 1.2%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, video content tends to spark 5.7x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 266 characters.
Key Metrics
14.1M
Followers
1.8K
Following
10.1K
Total Posts
0.15%
Engagement Rate
20.3K
Avg Likes
178
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
14,051,949 followers
0.15% engagement rate
10121 posts, 178 avg comments
7798.0:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
243.7K
Total Likes
2.1K
Total Comments
Engagement Rate
Your engagement rate is 88% below the Mega (1M+) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 75% below typical Mega (1M+) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 88% below the Mega (1M+) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
1.5
Posts per day
11
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
Where the magic happens. ✨ A look behind the scenes to see how your favorite eyeshadow palette is fi...
View on Instagram
MARIO'S LONG-TIME VISION The 12 shades and 3 textures in Mario's original Ethereal Eyes™ Eyeshadow P...
View on Instagram
THE BEAUTY WITHIN Ethereal Eyes™ The Original will bring out the infinite beauty within. The timeles...
View on InstagramAnalyzed 12 posts. Top content receives 110.4K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 28.6K avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">58.3</span>%
Likes Trend
+59.0%
Before: 15.7K avg
After: 24.9K avg
Comments Trend
+2.1%
Before: 176 avg
After: 180 avg
Total Engagement
+58.3%
Before: 15.9K avg
After: 25.1K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 266 characters. Medium captions (101-500 chars) perform best with 20.5K avg engagements.
Hashtag Performance
With Hashtags
4
posts
Without Hashtags
8
posts
Most Used Hashtags
Average 0.6 hashtags per post. Posts with hashtags get 3.5K more avg engagements.
Growth Indicators
Account Classification
Celebrity InfluencerWith 14.1M followers, this account falls in the Celebrity category (10M+). Typical engagement for this tier: 0.1-0.2%
Following/Followers
0.000
ExcellentEngagement Rate
0.15%
Above averageTotal Followers
14.1M
Following 1.8K- • Very influential - follows far fewer than followers
- • Engagement rate is above the 0.1-0.2% benchmark for celebrity accounts
- • Average of 20.3K likes and 178 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards energetic & driven with elements of romantic & emotional.
Beauty & Skincare
Beauty tips and skincare routines
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Photography & Art
Focus on visual storytelling and artistic content
Entertainment & Music
Entertainment, music, and nightlife content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1M+ followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 60.9K accounts.
Best Time to Post
Best performing time: Tuesday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @makeupbymario's recent content
@makeupbymario's engagement rate of 0.15% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 5.4x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 266 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.