@makingwaves.project
Making Waves Project
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@makingwaves.project Profile Analysis Summary
Based on the last 12 posts
When we look at how makingwaves.project's audience interacts with their content, we see an engagement rate of 0.87% — that's about 96 likes and 6 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 58% of recent posts are videos and 42% are photos. Interestingly, photo content tends to spark 1.4x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 6 days — a infrequent rhythm. Captions tend to be detailed, averaging around 525 characters.
Key Metrics
11.8K
Followers
310
Following
12
Total Posts
0.87%
Engagement Rate
96
Avg Likes
6
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
11,755 followers
0.87% engagement rate
12 posts, 6 avg comments
37.9:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
1.2K
Total Likes
68
Total Comments
Engagement Rate
Your engagement rate is 65% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 95% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 93% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.2
Posts per day
1
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
We learned a lot from Martin Riese, the world’s leading water sommelier, and safe to say… we’ll neve...
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New podcast episode with @jasonjourneyman is live now! In celebration of Earth Day, we took the podc...
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In a world of notifications, imagine opening a handwritten letter instead. Artist @amandaoleander se...
View on InstagramAnalyzed 12 posts. Top content receives 249 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 35 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">11.0</span>%
Likes Trend
-10.6%
Before: 102 avg
After: 91 avg
Comments Trend
-16.2%
Before: 6 avg
After: 5 avg
Total Engagement
-11.0%
Before: 108 avg
After: 96 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 525 characters. Medium captions (101-500 chars) perform best with 125 avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 102 better on average.
Growth Indicators
Account Classification
Small InfluencerWith 11.8K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.026
ExcellentEngagement Rate
0.87%
Below averageTotal Followers
11.8K
Following 310- • Very influential - follows far fewer than followers
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 96 likes and 6 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Nature & Environment
Posts featuring natural landscapes and wildlife
Travel & Adventure
Content related to travel destinations and adventures
Family & Relationships
Content about family and relationships
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 289 accounts.
Best Time to Post
Best performing time: Wednesday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @makingwaves.project's recent content
@makingwaves.project's engagement rate of 0.87% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 6 days between posts. medium frequency typically leads to better audience retention.
Best performing photo generated 2.5x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 525 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.