malala's engagement rate sits at 2.60%. That's 116% above what you'd typically see for accounts with 1M+ followers (average 1.2%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 33% are videos and 67% are photos. Notably, videos tend to get 2.1x more engagement than photos. Content shows up about every 18 days. Captions lean moderate, averaging 323 characters.