marcelkitchen
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@marcelkitchen

Marcel Kitchen

PublicRestaurant
12
Posts
5.3K
Followers
970
Following

𝔽𝕣𝕠𝕞 𝕠𝕦𝕣 𝕄𝕖𝕕𝕚𝕥𝕖𝕣𝕣𝕒𝕟𝕖𝕒𝕟 𝕜𝕚𝕥𝕔𝕙𝕖𝕟 𝕥𝕠 𝕪𝕠𝕦𝕣𝕤 💛 Kitchen . Bakery . Cafe ☕️🍳🥗🥙🫓🧆🍲 631 Valley Road, Upper Montclair

marcelkitchen.com
12 posts analyzed

@marcelkitchen Profile Analysis Summary

Based on the last 12 posts

When we look at how marcelkitchen's audience interacts with their content, we see an engagement rate of 0.76% — that's about 38 likes and 2 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, photo content tends to spark 1.3x more interaction than videos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 14 days — a infrequent rhythm. Captions tend to be concise, averaging around 112 characters.

Key Metrics

5.3K

Followers

970

Following

12

Total Posts

0.75%

Engagement Rate

38

Avg Likes

2

Avg Comments

Authority Score

28/100
Starter

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
7/25

5,299 followers

Engagement
8/30

0.76% engagement rate

Content
4/20

12 posts, 2 avg comments

Growth
7/15

5.5:1 follower ratio

Trust
2/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

460

Total Likes

23

Total Comments

Engagement Rate

0.76%vs 5% (avg)
-85%

Your engagement rate is 85% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

38vs 500 (avg)
-92%

Your average likes are 92% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

2vs 25 (avg)
-92%

Your comments are 92% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.1

Posts per day

Average

1

Posts per week

Medium consistency

Wednesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
815

We’re SO grateful to our amazing Montclair community for voting for us to win @themontclairgirl ‘s B...

View on Instagram
Content
Most Comments
496

New kids menu coming soon 🩷💚🩵

View on Instagram
Content
High Performer
734

@marcelkitchen branding in the wild.

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 81 likes on average.

Content Type Analysis

Content Distribution

33%
67%
Videos (4)Photos (8)

Videos

Avg Likes33
Avg Comments1

Photos

Better
Avg Likes41
Avg Comments2

Photos outperform videos by 9 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">63.9</span>%

Likes Trend

-63.1%

Before: 56 avg

After: 21 avg

Comments Trend

-78.9%

Before: 3 avg

After: 1 avg

Total Engagement

-63.9%

Before: 59 avg

After: 21 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
6
1-100 chars
Medium
6
101-500 chars
Long
500+ chars
ShortBest
Likes42
Comments3
Medium
Likes35
Comments1

Average caption length: 112 characters. Short captions (1-100 chars) perform best with 45 avg engagements.

Hashtag Performance

With Hashtags

6

posts

Avg Likes38
Avg Comments1

Without Hashtags

Better

6

posts

Avg Likes39
Avg Comments3

Most Used Hashtags

#marcelkitchen×6#northjerseyeats×6#montclairnj×5#njeats×5#lovelanguage×1#brunchnj×1#montclair×1#mediterraneannj×1#falafel×1#shakshuka×1

Average 2.3 hashtags per post. Posts without hashtags perform 3 better on average.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 5.3K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

0.183

Good

Engagement Rate

0.76%

Below average

Total Followers

5.3K

Following 970
Profile Insights
  • Good ratio - more followers than following
  • Engagement rate is below the 5-10% benchmark for micro accounts
  • Average of 38 likes and 2 comments per post

Hashtags & Captions

Top Hashtags

#marcelkitchen(6)
#northjerseyeats(6)
#montclairnj(5)
#njeats(5)
#lovelanguage(1)
#brunchnj(1)

Based on 12 recent posts

Top Caption Words

latte(2)
honey(2)
halloumi(2)
fried(2)
shakshuka(2)
kids(2)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional33% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Family & Relationships

Content about family and relationships

Relevance100%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance40%

Food & Cuisine

Food-related content and culinary experiences

Relevance40%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance20%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English82%
Portuguese16%
German2%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeNano Influencer

1K-10K followers

Est. Reach per Post115

Estimated based on average engagement × 3

Audience Summary

This growing account shows low engagement with primarily English content. Average post reaches an estimated 115 accounts.

Best Time to Post

Best performing time: Thursday 12pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @marcelkitchen's recent content

@marcelkitchen's engagement rate of 0.76% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 14 days between posts. low frequency typically leads to better audience retention.

Best performing photo generated 2.1x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a minimal approach with an average of 112 characters. This minimal style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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