@mariah
Mariah Bernardes Maia
Pioneer Brazilian fashion blogger / Mum of 2 girls 🎀 / Chasing sunsets around the world with my private amazing pilot and husband ❤️
@mariah Profile Analysis Summary
Based on the last 12 posts
When we look at how mariah's audience interacts with their content, we see an engagement rate of 0.29% — that's about 1.6K likes and 61 comments per post on average. For accounts in the 500K-1M follower range, the typical rate is around 1.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 42% of recent posts are videos and 58% are photos. Interestingly, video content tends to spark 1.9x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be concise, averaging around 110 characters.
Key Metrics
565.8K
Followers
3.7K
Following
12
Total Posts
0.29%
Engagement Rate
1.6K
Avg Likes
61
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
565,800 followers
0.29% engagement rate
12 posts, 61 avg comments
154.3:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
18.9K
Total Likes
732
Total Comments
Engagement Rate
Your engagement rate is 81% below the Macro (500K-1M) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 94% below typical Macro (500K-1M) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 88% below the Macro (500K-1M) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
1.3
Posts per day
9
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
Um look, quatro sapatos diferentes 🌟 Aqui a gente faz e ainda mostra como usar, escrevam qual o se...
View on Instagram
Analyzed 12 posts. Top content receives 5.7K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 1.1K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">29.2</span>%
Likes Trend
-28.3%
Before: 1.8K avg
After: 1.3K avg
Comments Trend
-48.8%
Before: 81 avg
After: 41 avg
Total Engagement
-29.2%
Before: 1.9K avg
After: 1.4K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 110 characters. Medium captions (101-500 chars) perform best with 1.7K avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 1.6K better on average.
Growth Indicators
Account Classification
Large InfluencerWith 565.8K followers, this account falls in the Large category (500K-1M). Typical engagement for this tier: 0.5-1%
Following/Followers
0.006
ExcellentEngagement Rate
0.29%
Below averageTotal Followers
565.8K
Following 3.7K- • Very influential - follows far fewer than followers
- • Engagement rate is below the 0.5-1% benchmark for large accounts
- • Average of 1.6K likes and 61 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards calm & mindful with elements of romantic & emotional.
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Family & Relationships
Content about family and relationships
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily Portuguese content. Average post reaches an estimated 4.7K accounts.
Best Time to Post
Best performing time: Friday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @mariah's recent content
@mariah's engagement rate of 0.29% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 3.6x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a minimal approach with an average of 110 characters. This minimal style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.