markchatburn
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@markchatburn

Mark Chatburn - Global Real Estate Advisor Miami

PublicReal Estate Service
12
Posts
15.6K
Followers
3.4K
Following

Chatburn Team with @onesir Here to help you find your own slice of paradise in Key Biscayne, Coconut Grove & surrounding areas.

linkin.bio/markchatburn
12 posts analyzed

@markchatburn Profile Analysis Summary

Based on the last 12 posts

When we look at how markchatburn's audience interacts with their content, we see an engagement rate of 0.04% — that's about -1 likes and 7 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, photo content tends to spark 1.3x more interaction than videos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be detailed, averaging around 658 characters.

Key Metrics

15.6K

Followers

3.4K

Following

12

Total Posts

0.04%

Engagement Rate

-1

Avg Likes

7

Avg Comments

Authority Score

25/100
Starter

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

15,606 followers

Engagement
0/30

0.04% engagement rate

Content
0/20

12 posts, 7 avg comments

Growth
5/15

4.6:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

-12

Total Likes

84

Total Comments

Engagement Rate

0.04%vs 2.5% (avg)
-98%

Your engagement rate is 98% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

-1vs 2,000 (avg)
-100%

Your average likes are 100% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

7vs 80 (avg)
-91%

Your comments are 91% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.9

Posts per day

Average

6

Posts per week

High consistency

Friday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
-19

Happy Birthday to our fabulous Mark! @markchatburn 🎉✨ Life brought us together, and working alongs...

View on Instagram
Content
Most Comments
-123

Pending | Representing Seller Set along the waterfront in Key Biscayne, 230 Harbor Drive captures t...

View on Instagram
Content
Video
High Performer
-111

COMING SOON! Perched above Biscayne Bay in the newly completed UNA Residences, Residence 3601 offe...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives -1 likes on average.

Content Type Analysis

Content Distribution

50%
50%
Videos (6)Photos (6)

Videos

Avg Likes-1
Avg Comments6

Photos

Better
Avg Likes-1
Avg Comments8

Photos outperform videos by 2 avg engagements per post.

Engagement Trend

Overall Trend

Increasing

Comparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">32.3</span>%

Likes Trend

+0.0%

Before: -1 avg

After: -1 avg

Comments Trend

+27.0%

Before: 6 avg

After: 8 avg

Total Engagement

+32.3%

Before: 5 avg

After: 7 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1-100 chars
Medium
4
101-500 chars
Long
8
500+ chars
Medium
Likes-1
Comments5
LongBest
Likes-1
Comments8

Average caption length: 658 characters. Long captions (500+ chars) perform best with 7 avg engagements.

Hashtag Performance

With Hashtags

Better

1

posts

Avg Likes-1
Avg Comments9

Without Hashtags

11

posts

Avg Likes-1
Avg Comments7

Most Used Hashtags

#happybirthday×1

Average 0.1 hashtags per post. Posts with hashtags get 2 more avg engagements.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 15.6K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.216

Good

Engagement Rate

0.04%

Below average

Total Followers

15.6K

Following 3.4K
Profile Insights
  • Good ratio - more followers than following
  • Engagement rate is below the 3-5% benchmark for small accounts
  • Average of -1 likes and 7 comments per post

Hashtags & Captions

Top Hashtags

#happybirthday(1)

Based on 12 recent posts

Top Caption Words

biscayne(12)
living(11)
key(10)
every(7)
home(7)
residence(7)

Common words filtered out for relevance

Content Themes

Content Mood

Neutral & Informative34% dominant+Romantic & Emotional

The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.

Nature & Environment

Posts featuring natural landscapes and wildlife

Relevance100%

Family & Relationships

Content about family and relationships

Relevance94%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance35%

Business & Motivation

Entrepreneurship and motivational content

Relevance24%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English80%
Portuguese15%
German3%
Spanish1%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post-3

Estimated based on average engagement × 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated -3 accounts.

Best Time to Post

Best performing time: Thursday 4pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @markchatburn's recent content

@markchatburn's engagement rate of 0.04% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.

Best performing photo generated 3.7x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 658 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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