@mashable
Mashable
Obsessed with culture, entertainment, and tech.
@mashable Profile Analysis Summary
Based on the last 12 posts
When we look at how mashable's audience interacts with their content, we see an engagement rate of 0.09% — that's about 825 likes and 24 comments per post on average. For accounts in the 500K-1M follower range, the typical rate is around 1.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 75% of recent posts are videos and 25% are photos.
On the posting side, new content shows up roughly every 2 days — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 433 characters.
Key Metrics
982.1K
Followers
871
Following
12
Total Posts
0.09%
Engagement Rate
825
Avg Likes
24
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
982,111 followers
0.09% engagement rate
12 posts, 24 avg comments
1127.6:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
9.9K
Total Likes
285
Total Comments
Engagement Rate
Your engagement rate is 94% below the Macro (500K-1M) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 97% below typical Macro (500K-1M) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 95% below the Macro (500K-1M) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.7
Posts per day
5
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
You're telling us we can see Lestat de Lioncourt (a.k.a. Sam Reid) perform LIVE, and tickets are FRE...
View on Instagram
The Met Gala, fashion’s biggest night, has become a competition for who can pull off the wildest out...
View on Instagram
The 2026 Met Gala was held at New York’s Metropolitan Museum of Art on Monday, gathering celebrities...
View on InstagramAnalyzed 12 posts. Top content receives 6K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 112 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">59.9</span>%
Likes Trend
-61.2%
Before: 1.2K avg
After: 461 avg
Comments Trend
+9.6%
Before: 23 avg
After: 25 avg
Total Engagement
-59.9%
Before: 1.2K avg
After: 486 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 433 characters. Medium captions (101-500 chars) perform best with 1.5K avg engagements.
Hashtag Performance
With Hashtags
8
posts
Without Hashtags
4
posts
Most Used Hashtags
Average 2.3 hashtags per post. Posts with hashtags get 831 more avg engagements.
Growth Indicators
Account Classification
Large InfluencerWith 982.1K followers, this account falls in the Large category (500K-1M). Typical engagement for this tier: 0.5-1%
Following/Followers
0.001
ExcellentEngagement Rate
0.09%
Below averageTotal Followers
982.1K
Following 871- • Very influential - follows far fewer than followers
- • Engagement rate is below the 0.5-1% benchmark for large accounts
- • Average of 825 likes and 24 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Entertainment & Music
Entertainment, music, and nightlife content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Business & Motivation
Entrepreneurship and motivational content
Travel & Adventure
Content related to travel destinations and adventures
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 2.5K accounts.
Best Time to Post
Best performing time: Friday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @mashable's recent content
@mashable's engagement rate of 0.09% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 2 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 7.1x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 433 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.