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massdcr's engagement rate sits at 0.65%. For accounts with 10K-100K followers, the average is around 2.5%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 42% are videos and 58% are photos. Notably, videos tend to get 3.1x more engagement than photos. New posts appear roughly every 2 days — a steady, reliable rhythm. Captions lean moderate, averaging 394 characters.
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Massachusetts Department of Conservation & Recreation
Our public lands and open spaces belong to all of us. Learn more about how we care for them, and how you can help at mas...