@masterbuildersact
Master Builders ACT
Founded in 1925, Master Builders ACT has played a key role in the local building and construction industry. P: (02) 6175 5900 W: www.mba.org.au
@masterbuildersact Profile Analysis Summary
Based on the last 12 posts
When we look at how masterbuildersact's audience interacts with their content, we see an engagement rate of 0.28% — that's about 19 likes and 0 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 67% of recent posts are videos and 33% are photos.
On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be detailed, averaging around 547 characters.
Key Metrics
7.1K
Followers
3.3K
Following
12
Total Posts
0.27%
Engagement Rate
19
Avg Likes
0
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
7,093 followers
0.28% engagement rate
12 posts, 0 avg comments
2.2:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
230
Total Likes
5
Total Comments
Engagement Rate
Your engagement rate is 94% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 96% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 98% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
1.3
Posts per day
9
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
What construction career might you choose? National Careers Week is the perfect opportunity to explo...
View on Instagram
The 2026 CCF ACT Earth Awards not only highlight the incredible projects produced around the territo...
View on Instagram
It’s National Careers Week! This week, Master Builders ACT and MBA Training are shining the spotlig...
View on InstagramAnalyzed 12 posts. Top content receives 41 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 2 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">33.3</span>%
Likes Trend
-35.7%
Before: 23 avg
After: 15 avg
Comments Trend
+300.0%
Before: 0 avg
After: 1 avg
Total Engagement
-33.3%
Before: 24 avg
After: 16 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 547 characters. Long captions (500+ chars) perform best with 26 avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 19 better on average.
Growth Indicators
Account Classification
Micro InfluencerWith 7.1K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
0.461
GoodEngagement Rate
0.28%
Below averageTotal Followers
7.1K
Following 3.3K- • Good ratio - more followers than following
- • Engagement rate is below the 5-10% benchmark for micro accounts
- • Average of 19 likes and 0 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of energetic & driven.
Business & Motivation
Entrepreneurship and motivational content
Fitness & Health
Posts about fitness, workouts, and healthy living
Family & Relationships
Content about family and relationships
Travel & Adventure
Content related to travel destinations and adventures
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1K-10K followers
Estimated based on average engagement × 3
Audience Summary
This growing account shows low engagement with primarily English content. Average post reaches an estimated 58 accounts.
Best Time to Post
Best performing time: Wednesday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @masterbuildersact's recent content
@masterbuildersact's engagement rate of 0.28% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 67% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 2.1x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 547 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.