@mastersofscale
Masters of Scale
Iconic business leaders. Priceless advice.
@mastersofscale Profile Analysis Summary
Based on the last 12 posts
When we look at how mastersofscale's audience interacts with their content, we see an engagement rate of 0.93% — that's about 745 likes and 21 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 100% of recent posts are videos and 0% are photos.
On the posting side, new content shows up about every 14 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 310 characters.
Key Metrics
82.6K
Followers
1.6K
Following
1.5K
Total Posts
0.93%
Engagement Rate
745
Avg Likes
21
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
82,577 followers
0.93% engagement rate
1499 posts, 21 avg comments
51.9:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
8.9K
Total Likes
252
Total Comments
Engagement Rate
Your engagement rate is 63% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 63% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 74% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
1
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
“Apparently, I clapped back.” @justbobbidotcom sat down with @jeffberman to talk about her journey ...
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Are we headed for another historic stock market crash? At last month's Masters of Scale Summit, jou...
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The @seahawks are Super Bowl LX champions, but how did they get there? Former Seahawks quarterback ...
View on InstagramAnalyzed 12 posts. Top content receives 3.4K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 766 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">96.9</span>%
Likes Trend
-97.0%
Before: 1.4K avg
After: 44 avg
Comments Trend
-95.9%
Before: 40 avg
After: 2 avg
Total Engagement
-96.9%
Before: 1.5K avg
After: 45 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 310 characters. Long captions (500+ chars) perform best with 2.8K avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 766 better on average.
Growth Indicators
Account Classification
Medium InfluencerWith 82.6K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.019
ExcellentEngagement Rate
0.93%
Below averageTotal Followers
82.6K
Following 1.6K- • Very influential - follows far fewer than followers
- • Engagement rate is below the 1-3% benchmark for medium accounts
- • Average of 745 likes and 21 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Travel & Adventure
Content related to travel destinations and adventures
Photography & Art
Focus on visual storytelling and artistic content
Fitness & Health
Posts about fitness, workouts, and healthy living
Business & Motivation
Entrepreneurship and motivational content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 2.2K accounts.
Best Time to Post
Best performing time: Monday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @mastersofscale's recent content
@mastersofscale's engagement rate of 0.93% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 100% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 14 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 4.6x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 310 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.