@matcotools
Matco Tools
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@matcotools Profile Analysis Summary
Based on the last 12 posts
When we look at how matcotools's audience interacts with their content, we see an engagement rate of 0.15% — that's about 283 likes and 5 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 83% of recent posts are videos and 17% are photos. Interestingly, video content tends to spark 5.6x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 205 characters.
Key Metrics
197.4K
Followers
762
Following
2.6K
Total Posts
0.15%
Engagement Rate
283
Avg Likes
5
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
197,424 followers
0.15% engagement rate
2561 posts, 5 avg comments
259.1:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
3.4K
Total Likes
59
Total Comments
Engagement Rate
Your engagement rate is 92% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 96% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 98% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
1.2
Posts per day
8
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
Sometimes it is fun and games at the Matco Tools Expo… #matco #matcotools #onematco #mechaniclife
View on Instagram
You asked for it, you got it!!! X-Series tool carts are now available in Sapphire Blue!! Also a NEW ...
View on Instagram
On the show floor at the @matcotools Expo! 🔧🔥 Come find me, say what’s up, and let’s get you hooke...
View on InstagramAnalyzed 12 posts. Top content receives 715 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 273 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">20.1</span>%
Likes Trend
-19.4%
Before: 313 avg
After: 252 avg
Comments Trend
-52.5%
Before: 7 avg
After: 3 avg
Total Engagement
-20.1%
Before: 320 avg
After: 255 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 205 characters. Short captions (1-100 chars) perform best with 373 avg engagements.
Hashtag Performance
With Hashtags
11
posts
Without Hashtags
1
posts
Most Used Hashtags
Average 3.8 hashtags per post. Posts without hashtags perform 307 better on average.
Growth Indicators
Account Classification
Medium InfluencerWith 197.4K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.004
ExcellentEngagement Rate
0.15%
Below averageTotal Followers
197.4K
Following 762- • Very influential - follows far fewer than followers
- • Engagement rate is below the 1-3% benchmark for medium accounts
- • Average of 283 likes and 5 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of energetic & driven.
Entertainment & Music
Entertainment, music, and nightlife content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Fitness & Health
Posts about fitness, workouts, and healthy living
Business & Motivation
Entrepreneurship and motivational content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 848 accounts.
Best Time to Post
Best performing time: Tuesday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @matcotools's recent content
@matcotools's engagement rate of 0.15% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 83% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 2.5x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 205 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.