@matcox
Mat Cox
Aussie π¦πΊ Canada livin π¨π¦ Kelowna, BCπ Backcountry snowbiker and racer for @yetisnowmxβοΈ @teamltd discount: Cox-LTD
@matcox Profile Analysis Summary
Based on the last 12 posts
When we look at how matcox's audience interacts with their content, we see an engagement rate of 1.12% β that's about 218 likes and 12 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, photo content tends to spark 2.6x more interaction than videos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 135 days β a infrequent rhythm. Captions tend to be moderate-length, averaging around 259 characters.
Key Metrics
20.6K
Followers
3.1K
Following
12
Total Posts
1.12%
Engagement Rate
218
Avg Likes
12
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
20,551 followers
1.12% engagement rate
12 posts, 12 avg comments
6.6:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
2.6K
Total Likes
145
Total Comments
Engagement Rate
Your engagement rate is 55% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 89% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 85% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
@amtopmphotography got these wicked pics from the @rsuhan backcountry race @sledgolden If you were ...
View on Instagram
Glacier portal π§ Dropped into one of the holes in a glacier and who noticed the change inside ππ...
View on Instagram
Sometimes you can just find the perfect natural hit and you just feel good hitting it. ππ¨π¦ @rich....
View on InstagramAnalyzed 12 posts. Top content receives 632 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 260 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">65.5</span>%
Likes Trend
-66.9%
Before: 328 avg
After: 109 avg
Comments Trend
-35.2%
Before: 15 avg
After: 10 avg
Total Engagement
-65.5%
Before: 343 avg
After: 118 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 259 characters. Medium captions (101-500 chars) perform best with 258 avg engagements.
Hashtag Performance
With Hashtags
11
posts
Without Hashtags
1
posts
Most Used Hashtags
Average 4.3 hashtags per post. Posts with hashtags get 45 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 20.6K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.153
GoodEngagement Rate
1.12%
Below averageTotal Followers
20.6K
Following 3.1K- β’ Good ratio - more followers than following
- β’ Engagement rate is below the 3-5% benchmark for small accounts
- β’ Average of 218 likes and 12 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Nature & Environment
Posts featuring natural landscapes and wildlife
Travel & Adventure
Content related to travel destinations and adventures
Family & Relationships
Content about family and relationships
Beauty & Skincare
Beauty tips and skincare routines
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 655 accounts.
Best Time to Post
Best performing time: Tuesday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @matcox's recent content
@matcox's engagement rate of 1.12% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 135 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 2.8x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 259 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.