mattel's engagement rate sits at 4.09%. That's 173% above what you'd typically see for accounts with 500K-1M followers (average 1.5%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 42% are videos and 58% are photos. Notably, videos tend to get 6.6x more engagement than photos. Content shows up about every 10 days. Captions lean moderate, averaging 152 characters.