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AI creative tools make more ads. But more ads don't mean more revenue. Most brands are drowning in content while their profits stay flat. They generate 50 new video ads and celebrate the volume. Mea
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Made it! Just taking a quick stroll before heading over to registration…
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About to board my flight to Miami! I’ll be there for the week to hit a couple conferences for work, but if I happen to know anyone in Miami… At this point, I honestly don’t know lol let me know! The w
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Just asking very honest questions here lol. And this is pretty much for e-commerce agencies and paid media buyers. What matters more? Accurate data? Or feel good data? #marketingstrategy #digitalmar
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Your ROAS looks perfect but your bank account disagrees. Every platform tells you what you want to hear. Meta shows 4.5x ROAS. Google claims credit for the same sale. TikTok says they drove the conve
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UTM tracking errors cost you money. Most marketers think their attribution data is accurate. They trust the numbers. They make budget decisions based on broken tracking. Here's what happens when you
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Everyone says cut ad budgets fast when performance drops. Dead wrong. He learned this lesson the hard way after destroying profitable campaigns with massive budget cuts. The safe approach: Make sm
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Attribution is just guesswork. That's what someone told our head of customer success last week. I had to laugh. Not because they're wrong about their experience. They're probably right. If you've
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Still using ROAS to plan your Q1 budget? You’re leaving money on the table. Here’s why: - ROAS shows how efficient your spend looks - It doesn’t show what drives real, incremental profit In Q1,
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5X ROAS? Still lost money. Well, ROAS is the newest vanity metric - especially if you are using platform data. Most marketers learn this the hard way. They see a killer ROAS and throw more budget at
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ROAS is STILL lying to you. It tells you what looks efficient - but not what makes the most money. Smart media buyers stopped chasing high ROAS a long time ago. Why? Because the campaign with the
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Stop chasing ROAS. Start tracking profit. That 8x ROAS you screenshot? It's probably a lie. Here’s what nobody tells you: - Meta inflates ROAS. - High ROAS often comes from discounts, not real grow
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About @mattericksonla

MattEricksonLA is a Instagram growing creator. With 482 followers and 12 posts, mattericksonla's account shows a follower-to-following ratio of 0.5:1. View all content anonymously on Pictame - no login required.

mattericksonla's engagement rate sits at 0.19%. For accounts with 1K-10K followers, the average is around 5%, so there's some room to grow β€” though every community is unique.

Out of the last 12 posts, 50% are videos and 50% are photos. Notably, videos tend to get 2.7x more engagement than photos. Content shows up about every 9 days. Captions lean detailed, averaging 875 characters.

0.19% engagement rate β€” room to grow compared to average for 1K-10K follower accounts.
50% videos, 50% photos. Videos get 2.7x more engagement here.
Posts about every 9 days.

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mattericksonla
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@mattericksonla

MattEricksonLA

Public
Posts
12
Followers
482
Top Hashtags
#digitalmarketing#facebookads#ecommerce#marketingstrategy#roas#attribution#metaads#ecommercemarketing

Explore the most impactful hashtags used in recent posts. These tags highlight the core interests and trending topics that define this profile's digital influence and content strategy.

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Popular Hashtags

#instalike#beauty#tbt#summer#fitness#repost#food#followme#photo#music#viralreels#life
Following
963
Avg. Likes
1
Avg. Comments
0
Engagement
0.21%
#ootd
#motivation
#friends