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mattrife's engagement rate sits at 1.17%. This is right in line with the 1.2% average for accounts with 1M+ followers — a healthy, steady performance.
Out of the last 12 posts, 42% are videos and 58% are photos. Notably, videos tend to get 12.3x more engagement than photos. Content shows up about every 34 days. Captions lean moderate, averaging 163 characters.
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Matt Rife
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