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mcatalyst's engagement rate sits at 0.43%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow β though every community is unique.
Out of the last 12 posts, 75% are videos and 25% are photos. Notably, photos tend to get 2.4x more engagement than videos. Content shows up about every 31 days. Captions lean detailed, averaging 620 characters.
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Michael Collins | Pivot
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