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mcmasteru's engagement rate sits at 0.78%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 42% are videos and 58% are photos. Notably, videos tend to get 1.5x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean detailed, averaging 555 characters.
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McMaster University
Explore the most impactful hashtags used in recent posts. These tags highlight the core interests and trending topics that define this profile's digital influence and content strategy.
The official Instagram account for McMaster University.