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mcnallyofficial's engagement rate sits at 12.52%. That's 735% above what you'd typically see for accounts with 500K-1M followers (average 1.5%) β a sign of a genuinely connected audience.
Out of the last 12 posts, 100% are videos and 0% are photos. Content shows up about every 20 days. Captions lean concise, averaging 65 characters.
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Trevor McNally
Covert Instruments team