@mds
Matt D. Smith
Design, code, and AI. Training world-class, modern interface builders through @shiftnudge. DM me βShiftβ to level up.
@mds Profile Analysis Summary
Based on the last 12 posts
When we look at how mds's audience interacts with their content, we see an engagement rate of 5.28% β that's about 4.3K likes and 254 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 111% higher, which suggests a genuinely engaged community.
Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, video content tends to spark 14.4x more interaction than photos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 41 days β a infrequent rhythm. Captions tend to be moderate-length, averaging around 169 characters.
Key Metrics
86.3K
Followers
1.1K
Following
12
Total Posts
5.28%
Engagement Rate
4.3K
Avg Likes
254
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
86,323 followers
5.28% engagement rate
12 posts, 254 avg comments
75.9:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
51.7K
Total Likes
3K
Total Comments
Engagement Rate
Your engagement rate is 111% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 115% above the Micro (10K-100K) benchmark. Your content resonates well with your audience.
Avg. Comments per Post
Your comment rate exceeds the Micro (10K-100K) average by 218%. You're building meaningful conversations with your audience.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
How do you go from this... to this? And why does this one feel instantly easier to read? The firs...
View on Instagram
AI generated this weather app in like 30 seconds.β β And honestly, it looks decent.β β But decent is...
View on Instagram
Analyzed 12 posts. Top content receives 31.7K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 5.5K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">46.5</span>%
Likes Trend
-53.3%
Before: 5.9K avg
After: 2.7K avg
Comments Trend
+555.0%
Before: 67 avg
After: 441 avg
Total Engagement
-46.5%
Before: 5.9K avg
After: 3.2K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 155 characters. Long captions (500+ chars) perform best with 31.9K avg engagements.
Hashtag Performance
With Hashtags
2
posts
Without Hashtags
10
posts
Most Used Hashtags
Average 0.9 hashtags per post. Posts with hashtags get 18K more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 86.3K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.013
ExcellentEngagement Rate
5.28%
Above averageTotal Followers
86.3K
Following 1.1K- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is above the 1-3% benchmark for medium accounts
- β’ Average of 4.3K likes and 254 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Entertainment & Music
Entertainment, music, and nightlife content
Photography & Art
Focus on visual storytelling and artistic content
Business & Motivation
Entrepreneurship and motivational content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows high engagement with primarily English content. Average post reaches an estimated 12.9K accounts.
Best Time to Post
Best performing time: Friday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @mds's recent content
@mds's engagement rate of 5.28% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 41 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 7.0x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 169 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.