@melbasharlem
Melba’s Restaurant
@melbasrestaurants “Born, Bred & Buttered in Harlem!” Press: steven@hallpr.com
@melbasharlem Profile Analysis Summary
Based on the last 12 posts
When we look at how melbasharlem's audience interacts with their content, we see an engagement rate of 0.30% — that's about 362 likes and 23 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 42% of recent posts are videos and 58% are photos.
On the posting side, new content shows up about every 137 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 380 characters.
Key Metrics
128.7K
Followers
4K
Following
12
Total Posts
0.30%
Engagement Rate
362
Avg Likes
23
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
128,655 followers
0.30% engagement rate
12 posts, 23 avg comments
31.9:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
4.3K
Total Likes
279
Total Comments
Engagement Rate
Your engagement rate is 83% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 95% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 91% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
“I’m just someone who likes cooking and for whom sharing food is a form of expression.” - Maya Ang...
View on Instagram
Happy Birthday to the legendary Stevie Wonder. 🎂 It’s not every day you get to celebrate a musical...
View on Instagram
Analyzed 12 posts. Top content receives 1.8K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 27 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">73.2</span>%
Likes Trend
-74.2%
Before: 575 avg
After: 148 avg
Comments Trend
-55.4%
Before: 32 avg
After: 14 avg
Total Engagement
-73.2%
Before: 607 avg
After: 163 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 380 characters. Short captions (1-100 chars) perform best with 715 avg engagements.
Hashtag Performance
With Hashtags
3
posts
Without Hashtags
9
posts
Most Used Hashtags
Average 1.9 hashtags per post. Posts with hashtags get 634 more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 128.7K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.031
ExcellentEngagement Rate
0.30%
Below averageTotal Followers
128.7K
Following 4K- • Very influential - follows far fewer than followers
- • Engagement rate is below the 1-3% benchmark for medium accounts
- • Average of 362 likes and 23 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Family & Relationships
Content about family and relationships
Food & Cuisine
Food-related content and culinary experiences
Business & Motivation
Entrepreneurship and motivational content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 1.1K accounts.
Best Time to Post
Best performing time: Monday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @melbasharlem's recent content
@melbasharlem's engagement rate of 0.30% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 137 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 4.9x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 380 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.