@melbournewater
Melbourne Water
Caretakers of Melbourne's waterways 🌱 Purveyors of Melbourne's fine drinking water 💧 Sewage enthusiasts 💩 Tag us to be featured 📸
@melbournewater Profile Analysis Summary
Based on the last 12 posts
When we look at how melbournewater's audience interacts with their content, we see an engagement rate of 4.55% — that's about 331 likes and 4 comments per post on average. This lines up well with the 5% average for accounts with 1K-10K followers — a solid, steady performance.
Looking at content mix, about 58% of recent posts are videos and 42% are photos. Interestingly, video content tends to spark 4.5x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 3 days — a moderately consistent rhythm. Captions tend to be moderate-length, averaging around 390 characters.
Key Metrics
7.4K
Followers
278
Following
12
Total Posts
4.55%
Engagement Rate
331
Avg Likes
4
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
7,368 followers
4.55% engagement rate
12 posts, 4 avg comments
26.5:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
4K
Total Likes
52
Total Comments
Engagement Rate
Your engagement rate is on par with the Nano (1K-10K) average. You're performing as expected for your follower tier.
Avg. Likes per Post
Your average likes are 34% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 83% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.3
Posts per day
2
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
You’ve probably walked past one of these without noticing. Raingardens might look like regular gard...
View on Instagram
Before → after Swipe through to see how we’re planning to transform this section of Tarralla Creek....
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🌆 Melbourne wasn’t always the city we know today. 👉 With World Heritage Day this weekend, swipe a...
View on InstagramAnalyzed 12 posts. Top content receives 3.2K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 384 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">92.3</span>%
Likes Trend
-92.5%
Before: 616 avg
After: 46 avg
Comments Trend
-79.1%
Before: 7 avg
After: 2 avg
Total Engagement
-92.3%
Before: 623 avg
After: 48 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 390 characters. Medium captions (101-500 chars) perform best with 377 avg engagements.
Hashtag Performance
With Hashtags
10
posts
Without Hashtags
2
posts
Most Used Hashtags
Average 3.3 hashtags per post. Posts with hashtags get 342 more avg engagements.
Growth Indicators
Account Classification
Micro InfluencerWith 7.4K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
0.038
ExcellentEngagement Rate
4.55%
Below averageTotal Followers
7.4K
Following 278- • Very influential - follows far fewer than followers
- • Engagement rate is below the 5-10% benchmark for micro accounts
- • Average of 331 likes and 4 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Nature & Environment
Posts featuring natural landscapes and wildlife
Fitness & Health
Posts about fitness, workouts, and healthy living
Beauty & Skincare
Beauty tips and skincare routines
Travel & Adventure
Content related to travel destinations and adventures
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1K-10K followers
Estimated based on average engagement × 3
Audience Summary
This growing account shows high engagement with primarily English content. Average post reaches an estimated 993 accounts.
Best Time to Post
Best performing time: Monday 4am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @melbournewater's recent content
@melbournewater's engagement rate of 4.55% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.
Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 3 days between posts. medium frequency typically leads to better audience retention.
Best performing video generated 9.7x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 390 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.