@michael_easter
Michael Easter
Host of the Two Percent Podcast. NYT bestselling author (The Comfort Crisis, Scarcity Brain). Founder of #1 Health/Wellness newsletter TWOPCT.com.
@michael_easter Profile Analysis Summary
Based on the last 12 posts
When we look at how michael_easter's audience interacts with their content, we see an engagement rate of 0.42% — that's about 408 likes and 18 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, photo content tends to spark 3.9x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 88 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 277 characters.
Key Metrics
101.2K
Followers
703
Following
12
Total Posts
0.42%
Engagement Rate
408
Avg Likes
18
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
101,198 followers
0.42% engagement rate
12 posts, 18 avg comments
144.0:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
4.9K
Total Likes
218
Total Comments
Engagement Rate
Your engagement rate is 77% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 95% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 93% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
Back in the saddle with the sage @joerogan to talk about my new book, SCARCITY BRAIN, and many other...
View on Instagram
I call this the Two Percent Mindset. Embrace short-term discomfort to get a long-term benefit. Get ...
View on Instagram
Analyzed 12 posts. Top content receives 2.6K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 711 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">92.4</span>%
Likes Trend
-92.6%
Before: 759 avg
After: 57 avg
Comments Trend
-89.9%
Before: 33 avg
After: 3 avg
Total Engagement
-92.4%
Before: 792 avg
After: 60 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 277 characters. Short captions (1-100 chars) perform best with 562 avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 426 better on average.
Growth Indicators
Account Classification
Medium InfluencerWith 101.2K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.007
ExcellentEngagement Rate
0.42%
Below averageTotal Followers
101.2K
Following 703- • Very influential - follows far fewer than followers
- • Engagement rate is below the 1-3% benchmark for medium accounts
- • Average of 408 likes and 18 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Family & Relationships
Content about family and relationships
Photography & Art
Focus on visual storytelling and artistic content
Business & Motivation
Entrepreneurship and motivational content
Food & Cuisine
Food-related content and culinary experiences
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 1.2K accounts.
Best Time to Post
Best performing time: Tuesday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @michael_easter's recent content
@michael_easter's engagement rate of 0.42% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 88 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 6.4x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 277 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.